An interesting bag makes for an even more interesting product
“Shopping is a woman thing. It's a contact sport like football. Women enjoy the scrimmage, the noisy crowds, the danger of being trampled to death, and the ecstasy of the purchase.” ― Erma Bombeck
It started out as a simple extention of the retail design work I was already doing but it quickly turned into something way more complicated. There's a lot of noise about being environmentally friendly these days and as we all know plastic shopping bags are a serious issue. Agencies spend a ton of time designing products and the brand experience in store or online. But what about when that brand is mobile - as in your hand mobile? I wanted to make the bag as exciting as the product within. Surely if the bag is exciting...what's inside is even more exciting, right?